YCN

Propercorn

This campaign “Guide to Proper Dating! Done properly!” is a fun and flirty way to get your taste buds tantalizing. Propercorn’s unique popcorn flavours are brought to life, capturing the target audience of 20-35 year olds. Each different flavour combination comes together like a couple. Each couple have two very different personalities portraying the intense emotions in relationships and proving that opposites attract. Salty is the only flavour on his own, the campaign was built around finding a perfect date for him. The competition asks propercorn fans to suggest a proper perfect date for the singleton Salty. The suggested new flavour combinations would result in expanding the propercorn range